Episode #93 of Sweet Buzz – Scaling a Digital B2B Business, “Visiting Professor At The University Of Rome”. We have a special relationship with The American College, based here, in North Macedonia. They were our clients, and we had a pleasant and exciting experience. Last year, I was a visiting professor at several of their…

Episode #92 of Sweet Buzz – Scaling a Digital B2B Business, “Active vs Passive Income”. Another result of my boredom while on vacation in Egypt. A real vacation is when you are bored, right? So, what have I “prepared” for you today? I think there is no man in the world who doesn’t want a…

Episode #91 of Sweet Buzz – Scaling a Digital B2B Business, “My Life Vision”. To be 100% realistic here, can we? Entrepreneurs’ vacations are different from employees’ vacations. Employees take a vacation, and enjoy it to the fullest. A vacation is ideal for entrepreneurs and business owners to rethink everything. What do I do? Why…

Episode #90 of Sweet Buzz – Scaling a Digital B2B Business, “Losing A Key Member In The Business”. To lose a valued and loyal employee, who has been part of the company for years, and you have gone through hills and mountains together is hard. Our Marketing and Content Manager, Vera, announced her decision to…

Episode #89 of Sweet Buzz – Scaling a Digital B2B Business, “Catching Up After Egypt”. I feel like a teenager who cannot adapt to his surroundings after returning from a summer vacation. You had such a good time on vacation that now, even though you are at home, your heart and mind are still stuck…

Episode #88 of Sweet Buzz – Scaling a Digital B2B Business, “Introduction Into The Campaign Execution Framework”. A good record can give you insight about where to focus your outreach. It can also help you understand which messages resonate with your target audience, and which do not. Remember, without a good campaign report, optimisation is…

Episode #87 of Sweet Buzz – Scaling a Digital B2B Business, “Increasing And Decreasing Numbers In Podcast Listeners”. Going through my emails, I bumped into some podcast statistics. From 2020 to 2022, we have a significant increase in people listening to podcasts. But, according to another source, podcast hosts that are continuously publishing new episodes,…

Episode #86 of Sweet Buzz – Scaling a Digital B2B Business, “Introduction Into The Nurture Framework”. The nurture starts when someone responds to the automated campaign. The primary purpose of the automated campaign is to push the ideal client with different hooks. But once someone responds, they are removed from the automated sequence and moved…

Episode #85 of Sweet Buzz – Scaling a Digital B2B Business, “I’m Back From Egypt”. I returned from my vacation in Egypt, guys! But, to be completely honest – I would gladly expand it. However, it’s good to be back, and nothing keeps me going like a fresh start. Did you know that this was…