Episode #88 of Sweet Buzz – Scaling a Digital B2B Business, “Introduction Into The Campaign Execution Framework”.

A good record can give you insight about where to focus your outreach. It can also help you understand which messages resonate with your target audience, and which do not.

Remember, without a good campaign report, optimisation is impossible. You simply can’t improve the campaign if you don’t know how it performs.

Hmm, could this LinkedIn message work better than the previous one?

Hmm, could this email subject perform better than the other one?

And to be completely honest, you don’t need to track absolutely everything. It’s exhausting and overwhelming.

Would you rather have data on 100 aspects, but lose a lot of time in interpretation? Or would you rather know about five to ten key aspects?

When talking about outreach, our primary channels are LinkedIn and email.

Remember, these two channels have a few differences, but their goal is the same – scheduling a meeting.

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