Month: September 2023

Sweet Buzz #225 Your Next Big Risk

Today's episode is a bit different because I'm taking you along on a drive while I prepare for some morning exercise. Now, let's dive into a topic I consider incredibly important – taking risks, especially the big ones. The other day, while enjoying some beers with a friend, we discussed life and risk-taking. As we…

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Sweet Buzz #224 The Value Of Network

I recently found myself with a half-hour gap in my morning routine, thanks to getting my son ready for school. So, I thought, why not use this time to record a podcast and share some insights? Today, I want to talk about networking and how, as entrepreneurs, we often get so caught up in the…

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Sweet Buzz #223 Exploitation vs Exploration

I've been diving into some inspiring TED talks, and I stumbled upon one discussing the two reasons why companies fail and how to avoid them. The theory is intriguing: companies can either be in exploitation mode, focused on monetizing what they have, or in exploration mode, constantly chasing the next big thing. But here's the…

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Sweet Buzz #222 Do You Have A List Of Fears?

I've got a little detour from the usual sales stories. You see, I've taken it upon myself to enroll in an online academy – the Early Warning Europe Mentor Academy. It's been a fascinating journey so far. As a consultant, mentoring and consulting go hand in hand, right? But what really grabbed my attention here…

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Sweet Buzz #221 Psychology Of Pricing – The Decoy Effect

I stumbled upon a fascinating concept known as the “Decoy Effect” in pricing psychology. After diving into an academic paper, I discovered that adding a deliberately overpriced third option in your pricing strategy can profoundly influence consumer choices. This “decoy” option isn't meant to be sold but to change how customers perceive the other two…

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Sweet Buzz #220 A Confused Mind Doesn’t Buy

When I started my business, I offered many services, leaving potential clients overwhelmed with choices. This approach led to confusion and difficulties in closing deals. Later, even after narrowing down my services to B2B lead generation, I made the mistake of presenting too many proposal options. Clients often needed to learn what they needed, and…

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Sweet Buzz #219 A New Tweak In Our Outreach Framework

Whether you're a sales enthusiast, a business owner, or someone looking to improve your lead-generation strategies, this episode is for YOU! As a semi-retired person, I'm excited to share my personal journey in the world of sales consultancy. I'll take you behind the scenes of my work with a German startup, targeting product owners and…

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Sweet Buzz #218 Entrepreneurial Freedom vs Routines

I used to crave freedom as an entrepreneur, but it came with its own set of limitations. However, I've come to see my son's school schedule as a hidden blessing. It's given me an anchor and a chance to establish new routines. I've taken the initiative to enroll my son and myself in swimming lessons,…

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Sweet Buzz #217 Family Moments and Business Wonders

Even though it might get a bit noisy, I'm happy to share some recent news and updates with you. It's September 1st, and we're officially entering the fourth quarter of 2023. Can you believe it? August was a whirlwind for us as we welcomed ten new clients, and I have to say, it was pretty…

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