I’m sharing some insights from a recent client consultation in the UK. There are two essential content types: “Awareness Raising Content” and “Sales Content.” The first is about making your presence known, becoming an influencer, and speaking the language of your audience. The second is about proving your expertise with social proof, like testimonials and case studies. I emphasize the need for both content types in your strategy. Raising awareness is crucial, but it’s equally important to show your competence. I give a practical advice on finding this balance and building trust with your audience in the crowded online world. So, tune in! 😉
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