Episode #181 of Sweet Buzz – Scaling a Digital B2B Business, “Are Long-Term Digital Assets Important For Strengthening Your Business?”
Yes, you can create permanent assets that provide value for years or even decades. Blogs, case studies, e-books, networking projects, and events are all examples of assets that can be created once and used to generate traffic and subscribers. For example, the blogs written seven years ago and posted on the BizzBee website are still bringing traffic. Our virtual summit from November 2022 is also still available on our site for anyone to watch. Networking projects, such as collaborative books, booklets, and blogs, can be built once and last forever. Once you build it, you can use it forever. Have I convinced you to start building long-term digital assets?
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