Episode #176 of Sweet Buzz – Scaling a Digital B2B Business, “How Can You Utilize Events To Generate Leads?”
I met with an ex-employee, discussing how salespeople can use events to gain more clients. We recently visited the Digital Marketing Expo in Greece, where companies paid €5000 for a booth. Just wow! I was able to reach out to 30 companies, and had 4-5 meetings, from that one event.
Events are a great way for salespeople to get more clients, and I genuinely hope that we'll close some of these deals.
However, can we start an event-organizing service? Definitely, a topic to think about.
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