Episode #164 of Sweet Buzz – Scaling a Digital B2B Business, “Is LinkedIn The Only Way of Generating Cold Prospects?”.
Is LinkedIn the only way of generating cold prospects? Working with a client, I brainstormed how we can scale the prospecting and outreach methods, so we can further grow, and achieve even greater results?
I opened a new document, and I started brainstorming. And because I’m proud of the outcome, I just had to share it with you.
So, my first recommendation was to loosen up the LinkedIn criteria, ’cause we were running out of cold prospects. And we immediately needed to change that!
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