Episode #120 of Sweet Buzz – Scaling a Digital B2B Business, “I Finally Understood The Value Of Back-End Services”.
It’s of utmost importance to have back-end and front-end offers.
The basic logic in the value ladder is that you need to have something for free, something that requires more money, and something labeled as an expensive service/product.
When I started the Sweet Buzz podcast, I financed the equipment myself, and the podcast is free. And it still is.
It’s the same with my two video interview series. I invite the guests, and I give them a free interview. That interview is being shared everywhere and has pretty good credibility.
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Read all about the proven 6 step ZZ framework that will assure you get a steady flow of qualified leads in my Amazon best-selling book “Sweet Leads”:
A combination of courses, online community and coaching sessions, that provide you with tools, and know-how on planning, executing, and optimising your outreach campaigns?
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