Episode #102 of Sweet Buzz – Scaling a Digital B2B Business, “No Funnel vs Confusing Funnel”.
Hey, I hope you know what a funnel is.
It is literally in the form of a funnel, representing the stages through which cold prospect moves. From getting in touch to the warm-up process, with the ultimate goal – becoming your client.
I divide the world into two types of companies.
Those who have no funnel, and those who have a confusing funnel.
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