Episode #81 of Sweet Buzz – Scaling a Digital B2B Business, “Copy Framework”.
Did you know that the copy is crucial in the outreach sequence?
CEOs of automation softwares are firmly stating this. 😉
The process of crafting those B2B messages involves knowing your target, too.
Can you briefly answer these questions?
1. Which industries will benefit from your product/service?
2. Who are you competing against? What are their offerings (service, prices, etc.)?
3. What drives them to actively seek your service?
If you can’t understand your target’s motivations/fears, you won’t be able to trigger them to make them respond to your marketing offer. That is why you need to dig a few layers deeper in understanding your target, in order to have a message that resonates with them.
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