Episode #63 of Sweet Buzz – Scaling a Digital B2B Business, “Sub-Targets In Your Market”.

Have you ever wondered how important it is to choose the right target audience?

The backstory for today’s episode is our client, for whom we do market research. And I found something that I really wanted to share with you, guys.

Our client is building a shopping mall, and we’re discussing the average pricing, the residential area, the commercial aspect, etc.

Anyway, the interesting question is, are the value-added apartments perceived better when selling?

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