In episode #52 of Sweet Buzz – Scaling a Digital B2B Business With Dancho Dimkov, I talk about planning your sales.

We’re living in the early days of 2022. People are planning, organising, setting their budgets, setting their expectations for the annual profits.

This morning, I met with a sales team, and I was surprised.

They haven’t done their sales planning.

I asked them what their sales target was. And you guessed it – they had no clue.

Let me give you a short breakdown of what you should do, and how you should do it.

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