In episode #51 of Sweet Buzz – Scaling a Digital B2B Business With Dancho Dimkov, I talk about “Predictable Revenue”, “Predictable Prospecting”, and “Sweet Leads”.

You’ve probably seen some variation of the following stat before. But, I found it in the book “Predictable Prospecting” by Marylou Tyler and Jeremey Donovan.

3% of prospects are actively looking for your solution. (Evaluation)

7% are open to hearing about it. (Consideration)

30% know they don’t need it. (Awareness)

60% aren’t sure or don’t know they have a need. (Unawareness)

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