In episode #46 of Sweet Buzz – Scaling a Digital B2B Business With Dancho Dimkov, I talk about process vs outcome.
If you want something, the process of getting it is more important than the thing you want.
If you want to graduate from college, the process of studying and networking is more important than the degree itself.
If you want a driving license, test driving and recognising the traffic signs are way more important than the license itself.
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