In episode #45 of Sweet Buzz – Scaling a Digital B2B Business With Dancho Dimkov, I talk about the impressions from our physical book launch and Black Friday.

We had a physical book launch for “Sweet Leads” on Friday. The date was just, perfect. A physical book promotion + Black Friday.

We planned this event for two months. It was supposed to happen a week after the Amazon launch, but things happen.

I wanted to share the impressions and insights, and to be honest, I made some mistakes.

But, you learn from your own mistakes, right?

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