In episode #43 of Sweet Buzz – Scaling a Digital B2B Business With Dancho Dimkov, I talk about the ICP framework.

Why is defining your Ideal Client Profile (ICP) of the utmost importance? First things first, you need to know who you’re talking to.

Second of all, you need to know whose problems you’re good at solving.

Just like people, no company or business is the same. They have different needs, desires and aims.

Your solution won’t work on absolutely everyone. It’s a harsh truth, but that’s just the way it works.

Can’t get enough?

Subscribe to Sweet Buzz – Scaling a Digital B2B Business With Dancho Dimkov to get a notification as I publish new episodes:

Check out my latest book on B2B prospecting and lead generation, available on Amazon: (UK), (US)

Want to subscribe to our newsletter for the latest trends and insights on B2B outreach, lead generation, prospecting, and other touchy content topics?

Place your email address and hit SUBSCRIBE:

Want to get in touch with Dancho?



or on:




Want to share your thoughts?

Your email address will not be published. Required fields are marked *