In episode #40 of Sweet Buzz – Scaling a Digital B2B Business With Dancho Dimkov, I talk about the ZZ framework.

The ZZ framework is the synergy between marketing and sales. We’ve been using it in BizzBee Solutions, for quite some time now.

To go back a little. BizzBee started six and a half years ago. At that moment, I was working as a management consultant, with entrepreneurs and startups.

We were doing market research, business plans, product sourcing, lead generation. But, we shifted towards specialising in B2B lead generation.

To be more specific, B2B lead generation for high ticket service providers.

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