In episode #38 of Sweet Buzz – Scaling a Digital B2B Business With Dancho Dimkov, I talk about 100% Marketing Driven Sales vs 100% Sales Driven Sales.

I don’t talk enough about the B2B Sales topic. And yet, I have so much love and passion for it. As you already know, I published my first book “Sweet Leads” not long ago. It’s one of the first concepts I wanted to write about. But, I want to share it with you, too.

When we talk about how can you generate a new client, there are different ways. In the world of Marketing and Sales, we divide them into inbound and outbound, whether it’s marketing-driven sales or sales-driven sales.

Let me give you the differentiation.

Can’t get enough?

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