In episode #19 of Sweet Buzz – Scaling a Digital B2B Business With Dancho Dimkov, I talk about a price increase.

I was having a couple of beers with my cousin, and I was sharing something that was stuck in my head.

We had a client that suggested this: if he brings in potential clients for us, and if we close them, he wants a reward.

And I agreed.

If we increase the price and close a couple of clients, I would be happy to share the extra revenue with him.

He brought the clients he promised.

But, what happened next?

Can’t get enough?

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